Classes and Projects

Emma has completed various marketing courses at UCF, including Consumer Behavior, Market Research, and Marketing Analysis. Additionally, she is enrolled in the Professional Selling Program, where she is honing her skills in sales strategies, negotiation, and client relationship strategies.

Market Research

In the Market Research class at UCF, I learned to design a study analyze consumer data, and interpret findings using tools like Qualtrics. Our final project involved creating a survey for Foxtail Coffee Co, conducting chi-square, difference tests, and crafting a comprehensive brand analysis report.

Consumer Behavior

In the Consumer Behavior class at UCF, I explored how psychological, cultural, and social factors influence purchasing decisions. I analyzed consumer trends, applied research methods, and developed strategies to meet customer needs, enhancing my ability to create targeted marketing campaigns. For our final project, we analyzed Chanel and developed a research plan for the brand.

Market Analysis

In the Marketing Analysis class at UCF, I gained expertise in analyzing market data, interpreting trends, and evaluating campaign performance. I applied statistical tools to solve real-world marketing problems, enhancing my ability to make data-driven decisions and strategic recommendations. Our final project involved working with a mock research company to create a report and presentation for a fictional brand using survey data uploaded to SPSS. We ran statistical analysis tests to determine trends and make marketing reccomendations.

Quantitative Business Calculus

In the Quantitative Business class at UCF, I focused on using Excel to analyze and interpret business data. I learned to apply statistical techniques, create models, and generate insights, enhancing my ability to make data-driven decisions and solve business problems efficiently.

Academics Overview

Market Research
(MAR 3613)

Survey design and implementation using tools like Qualtrics
Data collection methods, including qualitative and quantitative approaches
Statistical analysis techniques, including chi-square tests and hypothesis testing
Brand analysis and consumer segmentation
Report writing and presenting research findings for strategic decision-making

Consumer Behavior
(MAR 3503)

Psychological, cultural, and social factors influencing consumer decisions
Consumer motivation, perception, and decision-making processes
Market segmentation and targeting strategies
Brand loyalty and consumer attitude analysis
Application of behavioral theories in marketing strategies

Marketing Analysis
(MAR 3615)

Data-driven marketing decision-making
Use of statistical tools to evaluate marketing performance
Forecasting market trends and consumer behavior
Analyzing marketing ROI and optimizing campaigns
Presenting actionable insights to improve brand positioning and strategy

Quantitative Business Calculus (QMB 3602)

Excel proficiency for data analysis and business modeling
Application of calculus concepts in business decision-making
Optimization techniques for cost analysis, pricing, and profit maximization
Financial modeling and predictive analytics
Statistical analysis for business forecasting and trend prediction